Animated Pictograms

Fun and easy-to-understand presentation of historical culture and traditional customs that are uniquely Japanese.

  • VISIT TO TEMPLE / SHIRINE
  • BOWING
  • POUNDING RICE CAKE
  • HAILING A CAB / TAXI
  • TAKING A BATH
  • WATER ABLUTION
  • TEA CEREMONY
  • RHYTHMIC CLAPPING AT CELEBRATIONS
  • RIDING THE TRAIN

About The Project

EXPERIENCE JAPAN PICTOGRAMS were developed to provide visual support for tourists in Japan.
For more information about the objectives and design concept of the project, please click here.

Request

If you would like us to create new PICTOGRAMS for you or have other requests, please contact us here.

SHŌCHŪ

焼酎[SHŌCHŪ]

A Japanese distilled beverage made from rice, barley, buckwheat, sweet potatoes, or other starches. It matches saké in terms of its long history and wide variation. Because of a high alcohol content of 25% to 40%, shōchū is often mixed with water or other soft drinks. Chūhai, a mixed drink consisting of shōchū, soda, etc., is almost as popular as beer in Japan. I always give a bottle of imo-shōchū (shōchū distilled from sweet potatoes) as a birthday gift for my father, who loves drinking mugi-shōchū (shōchū distilled from barley). He said it tasted good, but he didn’t seem fond of the peculiar smell of imo-shōchū. Sorry dad, and thank you for being so kind.