Be sure to read the Terms and Conditions of Use and fill in the required information before downloading the data, which can then be used freely without copyright restrictions as long as you do not engage in any of the prohibited acts stipulated in the Terms and Conditions of Use.

Tips for Use

EXPERIENCE JAPAN PICTOGRAMS can be used on different media for many different applications.

Some tips for use and layout examples are provided here for your reference.

Data Formats

Data are available in immediately usable bitmap formats (PNG), as well as in editable vector formats (SVG).

Change log

    Terms of Use

    EXPERIENCE JAPAN PICTOGRAMS are a set of pictorial symbols that were developed to support tourism in Japan from a visual design perspective.
    In order to make the PICTOGRAMS usable by as many people and as widely as possible, all the downloadable materials on this website, excluding the text and photos, (hereinafter the “Materials”) are made available for free personal, business, commercial, and non-commercial uses under the Terms of Use.
    You do not need to contact us for permission to use the Materials. However, please note that we may share or post your use of the Materials as reference examples on our website, etc., without advance notice to you.

    The following acts are prohibited when using the Materials:
    • Use of any Materials by altering or modifying their shapes or forms;
    • Redistribution or selling of any Materials in their original forms or of their edited/processed versions;
    • Use of any Materials as part of any logo, trademark, or service mark;
    • Reediting of any animated Materials using video editing software, etc.; and
    • Provision of a direct link to any Materials on this website.
    Use of the Materials is prohibited for purposes that are:
    • Against the laws and regulations of the public order and good morals;
    • Offensive, discriminating, violent, or sexual in nature;
    • Associated with any political, religious, anti-social, or illegal activities; and
    • Otherwise judged inappropriate by the copyright holder.


    The Materials on this website are available for free use; provided, however, that the copyrights of all Materials, including photos and text, belong to Nippon Design Center, Inc.
    While modifying the shapes of the Materials is prohibited, their colors and size may be changed; provided, however, that the copyrights of the Materials will not be transferred to any person regardless of whether or not the Materials have been modified, or how little or how much they have been modified.


    Nippon Design Center, Inc. shall not assume any liability arising from the use of EXPERIENCE JAPAN PICTOGRAMS.
    If any of the Materials are used in any of the prohibited ways, or if Nippon Design Center, Inc. judges that such possibility exists, the user of such Materials may be requested to stop the use thereof.
    If Nippon Design Center, Inc. suffers any damage as a result of any user’s inappropriate use of the Materials in violation of these Terms of Use, the user will be held liable for such damage.

    The provisions of these Terms of Use are subject to change without prior notice.

    Frequently Asked Questions

    • Can I use as many PICTOGRAMS as I like?
    • Yes, you can use any number of PICTOGRAMS. There are no restrictions on the number.
    • Can I alter the Materials before using them?
    • You may change their colors or size, but you are prohibited from altering their shape.
    • Can I embed animated PICTOGRAMS in a commercial video or other media?
    • Yes, you can. However, you are prohibited from reediting the Materials using video editing software, etc.
    • Do I need to contact you before using the Materials?
    • No, you do not need to contact us. However, please note that we may share or post your use of the Materials as reference examples on our website, etc., without advance notice to you.
    • Do I need to provide a link or give credit when I use PICTOGRAMS?
    • No, you are not required to do so. But if you do, please use the following descriptions:

      Materials provided by courtesy of Nippon Design Center / EXPERIENCE JAPAN PICTOGRAMS
    • Will you make other PICTOGRAMS according to my requests?
    • Yes, we will be happy to create additional PICTOGRAM for you. Please feel free to contact us from the contact page.
    For any other questions or requests for additional PICTOGRAMS, etc., please contact us from the following page:

    Requests and Inquiries

    The EXPERIENCE JAPAN PICTOGRAMS Project is welcoming requests for creating new PICTOGRMS, as well as inquiries regarding possible participation or collaboration in tourism-related projects, etc. Please contact us from the contact form by clicking the link below.


    For inquiries, please select ‘About “Experience Japan pictograms”’

    Nippon Design Center, Inc.
    Ginza 4-chome Tower, 4-9-13 Ginza, Chuo-ku, Tokyo
    10:00―18:00(Closed weekends and holidays)