EXPERIENCE JAPAN PICTOGRAMS are a novel set of visual symbols developed for people of all cultures and ages to enhance their tourism experience in Japan. These uniquely simple and easy-to-understand pictograms are designed under the key concept of “second encounter with Japan” to invite visitors to explore and enjoy Japan a little deeper than before.
The project was conceived and produced by Nippon Design Center with the mission to help as many tourists as possible by providing functionally and aesthetically well-designed pictograms as part of the basic infrastructure for tourism in Japan. For this reason, all the materials are made available for free use, including commercial uses. It is our heartfelt wish that the EXPERIENCE JAPAN PICTOGRAMS will evoke the interest of present and future visitors and enrich their tourism experience in Japan.