Animated Pictograms

Fun and easy-to-understand presentation of historical culture and traditional customs that are uniquely Japanese.

  • VISIT TO TEMPLE / SHIRINE
  • BOWING
  • POUNDING RICE CAKE
  • HAILING A CAB / TAXI
  • TAKING A BATH
  • WATER ABLUTION
  • TEA CEREMONY
  • RHYTHMIC CLAPPING AT CELEBRATIONS
  • RIDING THE TRAIN

About The Project

EXPERIENCE JAPAN PICTOGRAMS were developed to provide visual support for tourists in Japan.
For more information about the objectives and design concept of the project, please click here.

Request

If you would like us to create new PICTOGRAMS for you or have other requests, please contact us here.

HORSE RIDING

乗馬[JŌBA]

In ancient Japan, only samurais were allowed to ride horses. Because of this background, many Japanese still think that horse riding is for the nobility. Today, anyone can try riding a horse at equine clubs, resort facilities, etc., and there are also horse trekking tours on beaches and through the countryside. “It felt like being a cowboy,” says my son, pointing at the family photo of our horse-trekking tour. Sitting on a saddle chair with his spine straight, he indeed looked a different person from the hunched-back boy immersed in playing a smartphone game.