[{"data":1,"prerenderedAt":108},["ShallowReactive",2],{"[\"journals-post\",\"en\",\"l9bgp2ai1h_s\",[\"published\"]]":3},{"id":4,"createdAt":5,"updatedAt":6,"publishedAt":7,"revisedAt":6,"title":8,"tags":9,"cover":12,"contents":20,"lang":56,"categories":106,"category":107,"pickup":103},"l9bgp2ai1h_s","2026-09-29T04:08:38.864Z","2026-10-01T11:22:00.755Z","2026-09-30T09:00:00.000Z","Pictograms: Iconic Japanese Designs",[10,11],"Exhibition","Story",{"fieldId":13,"description":14,"image":15,"imageDark":19},"cover","In 2025, Japan House announced plans to host a touring exhibition entitled “Pictograms: Iconic Japanese Designs” an exhibition stemming from Nippon Design Center’s on-going Experience Japan Pictograms project.\nJapan House’s touring program travels between its locations in London, Los Angeles, and São Paulo, sharing the many facets of Japanese cultures with global audiences.\nBuilding on the Experience Japan Pictograms project, which originally developed to support tourism experiences in Japan through design, the exhibition presents not only ways to communicate Japanese manners and customs with clarity, but also ideas for enhancing accessibility. Incorporating experimental approaches such as setting pictograms in motion and giving them three-dimensional form, the exhibition not only deepens understanding of Japan, but also invites visitors to discover new possibilities in visual communication.\n\nIn this newsletter, we introduce selected highlights from the exhibition.",{"url":16,"height":17,"width":18},"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Fda345ab3f9a841bf9be8e1460e23fcbd\u002Fjapanhouse_exhibition_top.jpg",676,1200,{"url":16,"height":17,"width":18},[21,27,31,35,39,49],{"fieldId":22,"heading":23,"content":24,"images":25,"layout":26},"section","Japanese Design and Pictograms","\u003Cp>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Fc6c239b155154695aa3c0abaa20a22d6\u002Fjapanhouse_exhibition_1.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Fe319b87253a44a7196f3b609fa4c7ae6\u002Fjapanhouse_exhibition_2.jpg\" alt=\"\">\u003Cbr>\u003Cbr>\u003Cbr>\u003Cspan style=\"color:#000000\">Japanese design has several distinctive qualities.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"color:#000000\">There is a universality that gracefully transcends language barriers.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"color:#000000\">There is an aesthetic sensibility that finds value and function within limited space.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"color:#000000\">And there is a form-making power that captures the essence of things and renders them with clarity.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"color:#000000\">All of these qualities converge in the pictogram.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"color:#000000\">Pictograms are a form of visual communication that conveys information through designs anyone can understand. They are woven into everyday life—appearing in public facilities, transportation systems, maps, websites, and messages on social media. This is a field in which Japanese designs excell—the ability to depict each subject with distinguishing beauty while maintaining universality.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"color:#000000\">In this exhibition, we explored the allure of pictograms by tracing their past and imagining their future.\u003C\u002Fspan>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F56bb9b65920d48fd98d0e05c7754c917\u002Fjapanhouse_exhibition_3.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F0ced8ef6d4794770bc0251cfb68810ce\u002Fjapanhouse_exhibition_4.jpg\" alt=\"\">\u003C\u002Fp>",[],false,{"fieldId":22,"heading":28,"content":29,"images":30,"layout":26},"The History of Pictograms","\u003Cp>\u003Cspan style=\"color:#000000\">The origins of pictograms can be reached back thousands of years, to the earliest drawings and diagrams created by humankind.\u003C\u002Fspan>\u003Cbr>\u003Cbr>\u003Cspan style=\"color:#000000\">In the exhibition, examples such as the cave paintings of Lascaux in France and the hieroglyphs of ancient Egypt were presented. Through these, visitors were invited to reflect on how visual communication has played a role throughout humanity's long history, evolving and developing over time.\u003C\u002Fspan>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F0362428d0c3b4c87aac094f489a96c19\u002Fjapanhouse_exhibition_5.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F0b9ee2240cd54b89843d7262de3834a0\u002Fjapanhouse_exhibition_6.jpg\" alt=\"\">\u003C\u002Fp>",[],{"fieldId":22,"heading":32,"content":33,"images":34,"layout":26},"The World’s First Systematic Facility Pictograms","\u003Cp>\u003Cspan style=\"color:#000000\">As an important milestone that shaped the prevalence of pictograms in the 20th century and onwards, the exhibition highlighted the visual communication strategies used in the 1964 Tokyo Olympics. For the first time, the world’s first systematic set of facility pictograms was introduced at these Games to help guide visitors from around the world with ease and unburdended by language barriers. The project involved dozens of leading designers, including Kazumasa Nagai of the Nippon Design Center.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"color:#000000\">The clear, minimalist designs they produced went on to exert a major influence on the signage systems of subsequent Olympic Games and international events.\u003C\u002Fspan>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Ffc1978ac25d6483d8baf1b2ed2691743\u002Fjapanhouse_exhibition_7.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Fee696d0861e24f399cd13d9999727d59\u002Fjapanhouse_exhibition_8.jpg\" alt=\"\">\u003C\u002Fp>",[],{"fieldId":22,"heading":36,"content":37,"images":38,"layout":26},"The Future of Pictograms","\u003Cp>\u003Cspan style=\"color:#000000\">The exhibitions also featured 3D pictograms and participatory installations. In one area of the gallery, visitors were invited to become part of the pictogram world themselves, immersing them in its visual language. Another area offered sample parts with which people could design their own original pictograms. The result was a space in which the simple yet profound world of pictograms could be experienced in a more intuitive, tactile way.\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"color:#000000\">Through the lens of pictograms, this exhibition invited a fresh reconsideration of “Japanese design” and the nature of visual communication. Nothing would make us happier than knowing that, for those who visited, it became an opportunity to deepen their understanding of Japan or discover something new.\u003C\u002Fspan>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F1da074115aee4082959a12fbd04a2e56\u002Fjapanhouse_exhibition_9.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Ff1c5fe6767c04eb1a51a500f2eb0d573\u002Fjapanhouse_exhibition_10.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F1fe6fc9f0d174d4e977561f66bceb813\u002Fjapanhouse_exhibition_11.jpg\" alt=\"\">\u003C\u002Fp>",[],{"fieldId":22,"heading":40,"content":41,"images":42,"layout":26},"Japan House London Exhibition","\u003Cp>The windows of Japan House London were decorated with a pictogram of a large sumo wrestler. During the exhibition period in October 2025, the Grand Sumo Tournament made its return to London for the first time in 34 years, since 1991—a season when the city felt, for a brief moment, awash with Japanese culture.\u003Cbr>\u003Cbr>In the gallery, “\u003Ca href=\"https:\u002F\u002Fexperience-japan.info\u002Fen?search=MyLondonPictograms\" target=\"_blank\" rel=\"noopener noreferrer\">My London Pictograms\u003C\u002Fa>” was also presented: a project in which sketches freely drawn by children on the theme of “What is London?” were transformed into pictograms. London-inspired motifs, full of history and humor, lined the walls in a vibrant array.\u003Cbr>\u003Cbr>\u003Ca href=\"https:\u002F\u002Fexperience-japan.info\u002Fjournals\u002Fpost\u002F99i24bzo-_6f\" target=\"_blank\" rel=\"noopener noreferrer\">About the My London Pictogram project \u003C\u002Fa>\u003Cbr>\u003C\u002Fp>",[43],{"fieldId":44,"image":45,"alt":40},"photo",{"url":46,"height":47,"width":48},"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F74bb8be7ae4a435b965cb4c6de902216\u002Fjapanhouse_exhibition_12.jpg",1126,2000,{"fieldId":22,"heading":50,"content":51,"images":52,"layout":26},"Japan House Los Angeles Exhibition","\u003Cp>For the Japan House Los Angeles exhibition, which opened in February 2026, the windows were filled with colorful neon signs inspired by the neon tube advertisement boards and theater marquees that illuminated cities like Los Angeles from around the 1930s onward. \u003Cbr>\u003Cbr>Following the successful London edition, the exhibition featured “\u003Ca href=\"https:\u002F\u002Fexperience-japan.info\u002Fen?search=MyLAPictograms\" target=\"_blank\" rel=\"noopener noreferrer\">My LA Pictograms\u003C\u002Fa>,” showcasing children’s interpretations of “What is LA?” rendered as pictograms. Motifs such as Hollywood, beaches and palm trees, tacos, and hot dogs—inspiring as the blue skies of LA—captured the vibe of the city and filled the gallery with a sense of lightness and freedom.\u003Cbr>\u003Cbr>\u003Ca href=\"https:\u002F\u002Fexperience-japan.info\u002Fjournals\u002Fpost\u002Fxeg875p5m\" target=\"_blank\" rel=\"noopener noreferrer\">About the My LA Pictogram project \u003C\u002Fa>\u003Cbr>\u003C\u002Fp>",[53],{"fieldId":44,"image":54,"alt":50},{"url":55,"height":47,"width":48},"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F8e96f1364bcc40b4bfa8fc57e3638a70\u002Fjapanhouse_exhibition_13.jpg",{"fieldId":57,"relation":58,"type":104},"lang",{"id":59,"createdAt":60,"updatedAt":61,"publishedAt":7,"revisedAt":61,"title":62,"tags":63,"cover":64,"contents":68,"lang":97,"categories":100,"category":102,"pickup":103},"fhnfzepkn","2026-09-28T08:42:04.368Z","2026-10-01T11:21:52.078Z","『Pictograms: Iconic Japanese Designs』展",[10,11],{"fieldId":13,"description":65,"image":66,"imageDark":67},"2025年、EXPERIENCE JAPAN PICTOGRAMSを起点に生まれた展覧会企画「Pictograms: Iconic Japanese Designs」が、Japan House巡回企画展に選ばれました。\nJapan House巡回企画展は、ロンドン、 ロサンゼルス、サンパウロの各拠点を巡りながら、日本の魅力を世界に伝えていく取り組みです。\n\n本展では、日本の観光体験をデザインで支えるために開発したEXPERIENCE JAPAN PICTOGRAMSを通して、日本のマナー・習慣をわかりやすく伝える試みや、アクセシビリティを高めるアイデアなどを発信。ピクトグラムを「動かす」「立体にする」といった実験的なアプローチも取り入れ、日本への理解を深めるだけでなく、新しいビジュアルコミュニケーションの可能性を感じていただける展示となりました。\n\n今回のニュースレターでは、その展示内容の一部をご紹介します。",{"url":16,"height":17,"width":18},{"url":16,"height":17,"width":18},[69,73,77,81,85,91],{"fieldId":22,"heading":70,"content":71,"images":72,"layout":26},"日本のデザインとピクトグラム","\u003Cp>\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Fc6c239b155154695aa3c0abaa20a22d6\u002Fjapanhouse_exhibition_1.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Fe319b87253a44a7196f3b609fa4c7ae6\u002Fjapanhouse_exhibition_2.jpg\" alt=\"\">\u003Cbr>\u003Cbr>\u003Cbr>日本のデザインには、いくつかの際立った特質があります。\u003Cbr>言語の壁を軽やかに越える「普遍性」。\u003Cbr>限られたスペースに価値や機能を見いだす「美意識」。\u003Cbr>物事の本質をつかみ取って描き分ける「造形力」。\u003Cbr>それらが端的に表れているのが、ピクトグラムです。\u003Cbr>ピクトグラムは、誰もが理解できるデザインによって情報を伝える、ビジュアルコミュニケーションのひとつ。公共の施設や交通機関、地図、webサイト、ソーシャルメディアでのメッセージなど、日常生活のあらゆる場面にとけ込んでいます。「普遍性を保ちながら、美しく対象を描き分ける」という日本のデザインならではの力が、存分に発揮される領域です。\u003Cbr>\u003Cbr>本展では、ピクトグラムの過去と未来を紐解きながら、その魅力に迫っていきました。\u003Cbr>\u003Cbr>\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F56bb9b65920d48fd98d0e05c7754c917\u002Fjapanhouse_exhibition_3.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F0ced8ef6d4794770bc0251cfb68810ce\u002Fjapanhouse_exhibition_4.jpg\" alt=\"\">\u003Cbr>\u003C\u002Fp>",[],{"fieldId":22,"heading":74,"content":75,"images":76,"layout":26},"ピクトグラムのこれまで","\u003Cp>\u003Cspan style=\"color:#000000\">ピクトグラムの起源は、何千年もの昔に描かれた絵や図にまで遡ります。\u003C\u002Fspan>\u003Cbr>\u003Cspan style=\"color:#000000\">会場では例として、フランスのラスコー洞窟に残る壁画や、古代エジプトのヒエログリフなどを紹介。ビジュアルコミュニケーションが人類の長い歴史の中で、どのように役割を果たし、進化・発展してきたのかを振り返りました。\u003C\u002Fspan>\u003Cbr>\u003Cbr>\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F0362428d0c3b4c87aac094f489a96c19\u002Fjapanhouse_exhibition_5.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F0b9ee2240cd54b89843d7262de3834a0\u002Fjapanhouse_exhibition_6.jpg\" alt=\"\">\u003C\u002Fp>",[],{"fieldId":22,"heading":78,"content":79,"images":80,"layout":26},"世界初の体系的な施設ピクトグラム","\u003Cp>20世紀以降のピクトグラムを方向づけた重要な仕事として、1964年・東京オリンピックのビジュアルコミュニケーションを取り上げました。このとき導入された世界初の体系的な施設ピクトグラムは、言語の壁を越えて、世界各国の人々を案内できるように制作されたものです。日本デザインセンターの永井一正を含め、数十人の名だたるデザイナーたちが携わっています。\u003Cbr>彼らが作り上げた明快なデザインは、その後のオリンピックや国際的なイベントのサインシステムに大きな影響を与えました。\u003Cbr>\u003Cbr>\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Ffc1978ac25d6483d8baf1b2ed2691743\u002Fjapanhouse_exhibition_7.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Fee696d0861e24f399cd13d9999727d59\u002Fjapanhouse_exhibition_8.jpg\" alt=\"\">\u003Cbr>\u003Cbr>\u003Cbr>\u003Cbr>\u003C\u002Fp>",[],{"fieldId":22,"heading":82,"content":83,"images":84,"layout":26},"ピクトグラムのこれから","\u003Cp>会場には、3Dピクトグラムや参加型の展示も設けました。来場者自身がピクトグラムの一部となってその世界に没入できるコーナーや、サンプルパーツを使って自分だけのオリジナルピクトグラムをデザインできるコーナーを展開。シンプルで奥深いピクトグラムの世界を、より直感的に体験できる空間となりました。\u003Cbr>\u003Cbr>ピクトグラムという切り口から、「日本のデザイン」や「ビジュアルコミュニケーションのあり方」を改めて見つめ直した本展。ご来場いただいた皆さまにとって、日本への理解や新たな発見のきっかけとなっていれば、これ以上嬉しいことはありません。\u003Cbr>\u003Cbr>\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F1da074115aee4082959a12fbd04a2e56\u002Fjapanhouse_exhibition_9.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002F1fe6fc9f0d174d4e977561f66bceb813\u002Fjapanhouse_exhibition_11.jpg\" alt=\"\">\u003Cbr>\u003Cimg src=\"https:\u002F\u002Fimages.microcms-assets.io\u002Fassets\u002F2c0ba8b07d854880913290757619e5ca\u002Ff1c5fe6767c04eb1a51a500f2eb0d573\u002Fjapanhouse_exhibition_10.jpg\" alt=\"\">\u003Cbr>\u003Cbr>\u003Cbr>\u003C\u002Fp>",[],{"fieldId":22,"heading":86,"content":87,"images":88,"layout":26},"Japan House Londonでの展示","\u003Cp>Japan House Londonのウィンドウには、大きな「相撲」のピクトグラムが飾られました。展示期間中の2025年10月には、1991年以来34年ぶりとなる大相撲ロンドン公演が開催。ロンドンの街が、ひとときの日本文化に染まった季節でもありました。会場では、子どもたちが「ロンドンとは？」をテーマに思い思いに描いたスケッチを、ピクトグラムに仕上げた「\u003Ca href=\"https:\u002F\u002Fexperience-japan.info\u002F?search=MyLondonPictograms\" target=\"_blank\" rel=\"noopener noreferrer\">My London Pictogram\u003C\u002Fa>」を展示。歴史とユーモアを感じさせるロンドンらしいモチーフが、壁一面にずらりと並びました。\u003Cbr>\u003Cbr>\u003Ca href=\"https:\u002F\u002Fexperience-japan.info\u002Fjournals\u002Fpost\u002Futm6q4i-hy\" target=\"_blank\" rel=\"noopener noreferrer\">My London Pictogramの取り組みについて\u003C\u002Fa>\u003C\u002Fp>",[89],{"fieldId":44,"image":90,"alt":86},{"url":46,"height":47,"width":48},{"fieldId":22,"heading":92,"content":93,"images":94,"layout":26},"Japan House LAでの展示","\u003Cp>2026年2月より本展が開催されたJapan House LAのウィンドウには、カラフルなネオンサインが登場。1930年代ごろ、ロサンゼルスなどの都市を中心に広がったネオン管広告をモチーフに制作したものです。London展に引き続き、子どもたちが思う「LAとは？」をピクトグラムにした「\u003Ca href=\"https:\u002F\u002Fexperience-japan.info\u002F?search=MyLAPictograms\" target=\"_blank\" rel=\"noopener noreferrer\">My LA Pictogram\u003C\u002Fa>」を公開。ハリウッド、ビーチとヤシの木、タコスにホットドッグ…。LAの空気を閉じ込めたような、青空がよく似合う作品の数々が、会場を明るく自由な空気で満たしました。\u003Cbr>\u003Cbr>\u003Ca href=\"https:\u002F\u002Fexperience-japan.info\u002Fjournals\u002Fpost\u002Fb22c1p97cve\" target=\"_blank\" rel=\"noopener noreferrer\">My LA Pictogramの取り組みについて\u003C\u002Fa>\u003C\u002Fp>",[95],{"fieldId":44,"image":96,"alt":92},{"url":55,"height":47,"width":48},{"fieldId":57,"relation":98,"type":99},{"id":4},[],[101],"journals",[],true,[105],"英語",[101],[],1790856246442]